Managing Consumer Opinion

It is critical that your targeted constituency adopt and endorse your initiative, proposal or vision. LightSwitch specializes in managing consumer opinion so that you can accomplish your objectives. We do this by understanding the target audience and customizing our solution to specifically predict their expectations and drive them to your position. We do this in a number of situations:

• Assisting with product introduction, placement and adoption
• Advocating in conflict scenarios between opposition constituencies and commercial organizations
• Managing consumer opinion after a public relations setback
• Educating constituencies on the benefits of a particular product, service or position
• Publicly advocating for controversial or opinion neutral proposals or initiatives