Research and Polling (Data and Analytics)

LightSwitch offers a full array of both qualitative and quantitative research capabilities.  Our processes create a more accurate consumer profile for concise targeting through the use of structural equation modeling (SEM), multivariate analysis, point-in-time analysis, drill-down capabilities and predictive trend analysis.  These techniques ensure that the perfect message is developed to create awareness, build support and mobilize consumers.  Our services include:

  • Consumer ID
  • Reputation Surveys
  • Consumer Opinion Research
  • Focus Groups
  • Communications Audits & Planning

LightSwitch maintains a microtargeted statewide consumer file with detailed data appends.  Our analytics team is consistently monitoring behavioral trends to ensure our data is the best in the industry.